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JobExpo.Ma – Casablanca’s Recruitment Fair that Redefined Talent and Innovation
On May 4, 2025, Casablanca came alive with JobExpo.Ma, a groundbreaking recruitment event organized by Recruit.ie under the leadership of Bronagh Cotter, CEO and Managing Director. The fair brought together over 4,000 participants, including 2,248 job seekers and students, and 26 partners from across the employment and training sectors.
The event showcased a new way of connecting employers and talent, with 2,248 QR code scans indicating active on-site engagement. Attendees met directly with top employers, certified coaches, and industry experts.
Highlights included dynamic seminars by:
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Maryem El Khoumsi (Glovo) – Glovo as a talent-driven, value-based company
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Mohammed Jaiti (DXC Technologies) – Digital transformation via ServiceNow
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Maha Bentoudja (WEngage) – Human-centric professional growth
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Emily Gibbons – The vital role of soft skills
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Déirdre Clancy (Irish Embassy in Morocco) – Diplomacy and African policy
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Yassine Zeouay (Human Growth Partners) – Building powerful CVs
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Zineb Harchi (Prestige Digital Solutions) – Future of work and innovation
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Rita El Kohen (DabaJob.com) – Talent shortage in the digital era
JobExpo.Ma wasn’t just a job fair — it was a collaborative platform that delivered coaching, networking, and live interviews, creating tangible opportunities for professional growth.
Thanks to Bronagh Cotter’s vision, JobExpo.Ma now stands as a beacon of recruitment innovation, promoting inclusive and forward-looking talent ecosystems both in Morocco and abroad.